What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarns inspired by the beauty of British landscapes, which she shares on Instagram. Beyond her yarn creations, Shannon fosters community through engaging craft events like knitting and crochet afternoon teas. She keeps her audience informed about exclusive yarn clubs, new product drops, and her participation in exciting yarn shows and retreats.
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Who is Shannon Long鈥檚 audience?
Shannon Long's audience is likely comprised of passionate fiber artists and crafters, primarily located in GB, who are actively seeking inspiration and supplies for knitting and crochet projects. Their high Instagram engagement rate (16.79%, significantly above the 1.5% benchmark) signals strong interest and a propensity to interact with content, indicating they are likely to be receptive to calls-to-action for events, workshops, or product purchases. This engaged community represents a valuable opportunity for brands targeting the crafting niche.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands targeting knitters, crocheters, and craft event enthusiasts seeking unique, hand-dyed yarn.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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