What kind of content does Emma make?
Emma offers a delightful blend of culinary exploration and conscious living. On Instagram, she shares mouthwatering home-cooked meals and honest reviews of food products, alongside vibrant glimpses of her city breaks and travels. Her feed also highlights her passion for sustainability, featuring reviews of eco-friendly lifestyle products and updates from her flourishing balcony garden. Emma's content is a warm invitation to savor delicious food, explore new places, and embrace a more mindful lifestyle.
Are you a brand that’s partnered with Emma?
Verify your partnership
Who is Emma’s audience?
Emma's audience is likely comprised of individuals interested in accessible, eco-conscious lifestyle content, particularly within the UK. Their intent signals suggest a strong interest in practical advice for sustainable living, from balcony gardening to food reviews, and potentially a desire for inspiration in culinary and travel pursuits. With an impressive 23.14% engagement rate on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Emma's followers demonstrate a highly engaged and responsive community, indicating a strong potential for conversion on sponsored content and product recommendations.
Which creators are similar to Emma?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in eco-friendly living, delicious recipes, and urban gardening inspiration.
Kinal
Instagram @nyc_to_london
This creator shares recipes and food reviews, often featuring fusion dishes and plant-based options. They showcase a variety of meals, from quick snacks like chili cheese bagels to more elaborate creations such as Indo-Kenyan masala pasta. The creator also posts about London-based activities, including restaurant visits, museum tours, and interactive photo studios. They often highlight special offers and new dining spots around the city.
Ruby Star
TikTok @rubystarokin
This creator shares reviews of various food establishments, focusing on cuisines such as sushi, bagels, and Greek food. They often highlight specific dishes and restaurants, recommending places for dates, work lunches, or family outings. The creator also posts about experiences at rooftop bars and shares content related to beauty products, including unboxing gifted makeup. Additionally, they occasionally share travel experiences, such as a beach club in Thailand.
Samuel
Instagram @outandaboutlondon_
This creator posts videos about a variety of London-based events and culinary experiences. Their content includes reviews of restaurants, focusing on diverse cuisines such as Indian, Middle Eastern, and Nigerian food. They also share their experiences at festivals, award ceremonies, and product launches, often highlighting community and cultural aspects. The creator frequently collaborates with brands and PR agencies for invites to events and dining opportunities.
Frequently asked questions
Sign in to view Emma's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emma today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emma on your creator campaign.