What kind of content does Blair make?
Blair offers relatable insights into university life, sharing practical advice on time management, revision strategies, and navigating social challenges like making friends. Their content, primarily on TikTok, also delves into personal experiences, from celebrating milestones to exploring current events and travel. Brands can connect with a young, engaged audience through Blair's authentic and informative approach to the realities of student life.
Are you a brand that’s partnered with Blair?
Verify your partnership
Who is Blair’s audience?
Blair's audience is likely comprised of young adults navigating university and early adulthood, seeking practical advice and relatable personal experiences. Their high engagement rates, particularly on Instagram (24.03% ER, significantly above benchmark), suggest a deeply invested community eager for Blair's content on topics like revision tips and making friends. This strong connection indicates a high-quality audience, receptive to further content and potential brand collaborations that align with their life stage and interests.
Which creators are similar to Blair?
If you're looking for creators like this creator, you'll find relatable advice on navigating university life, adulting, and making friends through personal experiences and revision tips.
Mental Muscle
TikTok @mentalmuscle
This creator posts videos discussing educational topics, including advice on GCSE and A-level results, clearing processes, and appeals. They also share content about career paths like T-levels and BTECs, and personal experiences such as holidays and starting a new job. The creator sometimes incorporates humour and memes into their educational content.
Emily Lilburn
TikTok @emilylilburn · Instagram @emilylilburn
This creator shares videos documenting their life as a third-year university student. Their content often focuses on balancing academic responsibilities, such as dissertation work, with social activities and personal well-being. They share 'day in the life' vlogs, detailing routines, study sessions, and occasional outings like attending fashion week. The creator also shares personal interests, including fashion hauls, skincare routines, and tips for managing stress during busy periods.
Beth Colley
TikTok @bethcollley · Instagram @bethcollley
This creator shares content about their life as a student in London, covering topics such as flat hunting and choosing university accommodation. They also post about fashion, offering outfit inspiration and seeking advice on grad ball dresses. Additionally, the creator shares travel experiences, particularly trips to Thailand, and explores food recipes, like air-fried cookie dough.
Frequently asked questions
Sign in to view Blair's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Blair today
You can use Nutcake’s agentic tools for free. Sign up today to work with Blair on your creator campaign.