What kind of content does Beth Mac make?
Beth Mac offers a vibrant mix of makeup reviews and beauty hauls, with a focus on cruelty-free brands and popular retailers like Boots. Her relatable content extends to personal life moments, from birthday celebrations to navigating acne and hormonal changes. On TikTok and Instagram, Beth also shares engaging "get ready with me" videos and curated fashion inspiration, blending thrifted finds with designer pieces.
Are you a brand that’s partnered with Beth Mac?
Verify your partnership
Who is Beth Mac’s audience?
Beth Mac's audience is likely comprised of individuals interested in makeup tutorials, beauty product reviews, and relatable personal experiences, with a strong presence from the UK. Their high engagement rates (TikTok 8.23%, Instagram 6.74%) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community. This suggests a strong potential for driving action, such as product purchases or event attendance, due to their demonstrated enthusiasm and trust in Beth's content.
Which creators are similar to Beth Mac?
If you're looking for creators like this creator, you'll love makeup and beauty enthusiasts who share personal experiences and GRWMs, plus fashion lovers.
Elle James
TikTok @ellejamesmakeup · Instagram @ellejamesmakeup
This creator posts a variety of content, including makeup tutorials, skincare routines, and fashion hauls. They often showcase new makeup products, share tips on achieving specific looks, and demonstrate how to use various beauty items. Additionally, the creator shares shopping trips to stores like Zara and B&M, featuring new clothing and home items. They also document aspects of their daily life, such as getting ready for events and trying out new hair styles.
Romy Morris
TikTok @romymorris.x · Instagram @romymorris.x
This creator shares content about their experiences with moving into a new home, including unpacking and organising. They also post about beauty products, showcasing monthly empties and reviewing new makeup and skincare items. Additionally, the creator shares fashion and outfit ideas, often featuring ski wear and evening outfits.
Lucy Conlan
TikTok @lucyconlanxx · Instagram @lucyconlanmakeup
This creator shares travel vlogs, focusing on experiences in Thailand. They document activities such as renting mopeds, visiting viewpoints, and trying local food. The creator also posts about skincare routines and beauty tips, including makeup organisation and teeth whitening. They also share fashion content related to holidays and everyday styling.
Frequently asked questions
Sign in to view Beth Mac's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Beth Mac today
You can use Nutcake’s agentic tools for free. Sign up today to work with Beth Mac on your creator campaign.