What kind of content does Beth make?
Beth offers a relatable and honest look at navigating a second pregnancy with a toddler in tow. On Instagram, she shares practical advice on nursery organisation and hospital bag essentials, alongside heartfelt reflections on the emotional journey of expecting 'two under two'. Brands will appreciate her authentic product reviews and engaging content that resonates with parents preparing for a new arrival.
Are you a brand that’s partnered with Beth?
Verify your partnership
Who is Beth’s audience?
Beth's audience consists of parents and expectant parents in GB, likely navigating the challenges and joys of early childhood, specifically focusing on second pregnancies and toddler parenting. Their intent signals are high, driven by a need for practical advice on nursery organization and recommendations for baby products. While Beth's current Instagram engagement rate of 0.16% is below benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), the niche focus and clear audience needs present an opportunity for deeper engagement with a highly relevant, albeit smaller, community.
Which creators are similar to Beth?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting parents, those navigating toddlerhood, and anyone seeking nursery organization tips and baby product reviews.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
Jodie
Instagram @littlelifeofjodes
This creator shares relatable content about motherhood, often focusing on the realities of raising young children. They post about baby care, including bath times and sleeping arrangements, as well as toddler-related topics like travel with young children. The creator also discusses the experiences of pregnancy and postpartum recovery, offering an honest perspective on these life stages. Additionally, they share content related to family outings and product reviews for baby and parenting items.
Frequently asked questions
Sign in to view Beth's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Beth today
You can use Nutcake’s agentic tools for free. Sign up today to work with Beth on your creator campaign.