What kind of content does Beth make?
Beth offers an honest and relatable look at navigating second pregnancy with a toddler in tow. On Instagram, she shares practical advice on everything from nursery organisation and hospital bag essentials to reviewing must-have baby products. Her content also delves into the emotional side of preparing for 'two under two', offering a candid perspective on the joys and challenges of growing a family.
Are you a brand that’s partnered with Beth?
Verify your partnership
Who is Beth’s audience?
Beth's audience is likely composed of expectant and new parents in the GB, actively seeking practical advice and product recommendations for pregnancy, newborns, and toddlerhood. Their intent signals are strong, indicated by searches for "nursery organization" and "baby products," suggesting they are in a purchasing or planning phase. While Beth's current Instagram engagement rate of 0.16% is below typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), the niche focus on parenting stages offers potential for highly engaged, loyal followers if content resonates deeply with their immediate needs.
Which creators are similar to Beth?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting parents, those navigating toddlerhood, and anyone seeking nursery organization tips and baby product reviews.
rosie baldwin
TikTok @rosie.baldwinw
This creator shares content about their pregnancy journey, including preparations for their second child and everyday life. They showcase outfits, including lounge sets and shoes, and offer glimpses into toddler activities. The creator also shares skincare routines and home renovation ideas, like decorating a darts board area. They express gratitude for gifts received from colleagues as they go on maternity leave.
AMY AND ARLO
Instagram @amymadisonb
This creator posts videos about life as a parent of two young children. Topics include newborn routines, hospital bag checklists, and baby name ideas. They also share vlogs documenting daily life, such as morning and evening routines with a toddler and a newborn. Additionally, the creator promotes baby-related products and offers advice on topics like breastfeeding and registering a birth.
Ellie Wainwright
Instagram @elliewainwright__
This creator posts vlogs and daily updates about their experiences with motherhood and pregnancy. Content frequently covers life with a toddler, including their routines, challenges like bedtime, and special events such as Christmas concerts. The creator also documents their own pregnancy journey, sharing bump updates, symptom experiences, and preparations for a new baby's arrival. Videos feature insights into daily life, organisational tasks, and reviews of products related to parenting and pregnancy, such as breast pumps and pregnancy pillows. They often discuss the overwhelming aspects of juggling motherhood, pregnancy, and seasonal events like Christmas.
Frequently asked questions
Sign in to view Beth's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Beth today
You can use Nutcake’s agentic tools for free. Sign up today to work with Beth on your creator campaign.