What kind of content does Baba Cooks make?
Baba Cooks invites viewers into a world of global flavors and culinary exploration. Through engaging TikTok and Instagram content, they share authentic recipes for everything from Thai green curry to South African Bunny Chow, alongside mouthwatering dessert creations. Beyond the kitchen, Baba Cooks' travel vlogs offer a delicious glimpse into the vibrant food scenes of cities like Doha and Malaysia, making them a go-to for brands seeking to connect with an audience passionate about food and travel.
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Verify your partnershipWho is Baba Cooks’s audience?
Baba Cooks' audience is likely comprised of home cooks and food enthusiasts, drawn to their blend of accessible recipes and aspirational travel content. Their high engagement rate on Instagram (5.56% ER, significantly above the 1.5% benchmark) suggests a highly invested community actively seeking culinary inspiration and potentially interested in premium recipe guides or travel-related merchandise. The TikTok ER (2.03%) is in line with benchmarks, indicating a broader reach for recipe discovery. This audience is primed for conversion on visually appealing, instructional, and culturally rich content.
Which creators are similar to Baba Cooks?
If you're looking for creators like this creator, you'll find them perfect for foodies who love exploring global flavors and delicious dessert inspiration.
Nathan Neyyfun
TikTok @neyyfun · Instagram @neyyfun
This creator posts videos focused on cooking and food. They share recipes for a variety of dishes, including main courses like pork chops, pasta, and curries, as well as baked goods such as cookies and cakes. The creator also posts travel vlogs, often featuring food experiences in different locations. Their content includes recipe tutorials, restaurant reviews, and travel guides.
Orion Nour
TikTok @orionnour · Instagram @orionnour
This creator shares videos about street food from various locations, including Thailand, Australia, and Turkey. They often undertake food challenges, such as attempting to eat for a specific budget or cycling between cities. The creator also reviews different food experiences, from well-known dishes like milk and pancakes to local specialities in places like Egypt and Georgia. Their content covers a range of food types, from sweet treats to savoury meals found in different countries.
Appetite Life
TikTok @appetite.life · Instagram @appetite.life
This creator posts videos about cooking recipes, often inspired by cookbooks, restaurant dishes, or food from literature. They share recipes for dishes like crispy pancakes, mille-feuille canapés, and oyster sauce glazed chicken. The content also includes gardening tips, such as using a retracting hose reel, and discussions on food fermentation techniques like making kimchi or blackberry hot sauce.
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