What kind of content does Baba Cooks make?
Baba Cooks invites audiences to explore the world through delicious food and captivating travel. On TikTok and Instagram, they share detailed recipes for international dishes, from spicy Thai curries to flavorful Turkish eggs, alongside tempting dessert creations. Beyond the kitchen, Baba Cooks offers immersive travel vlogs that highlight the unique food scenes of destinations like Doha and Malaysia, making them a go-to for brands seeking to connect with a global audience interested in culinary adventures.
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Verify your partnershipWho is Baba Cooks’s audience?
Baba Cooks' audience is likely composed of individuals passionate about global culinary exploration and home cooking, drawn in by the blend of international recipes and travel vlogs. Their high engagement rate on Instagram (5.56% ER, significantly above the 1.5% benchmark) suggests a highly invested and interactive community, indicating strong potential for brand collaborations that leverage visual storytelling and recipe sharing. The TikTok ER (2.03%) also meets benchmark, pointing to a broad reach and consistent interest in their content. This audience demonstrates clear intent to discover new dishes and cooking techniques, making them receptive to product placements and sponsored recipe integrations.
Which creators are similar to Baba Cooks?
If you're looking for creators like this creator, you'll love exploring global flavors and delicious desserts with passionate home cooks and culinary adventurers.
Nathan Neyyfun
TikTok @neyyfun · Instagram @neyyfun
This creator posts videos focused on cooking and food. They share recipes for a variety of dishes, including main courses like pork chops, pasta, and curries, as well as baked goods such as cookies and cakes. The creator also posts travel vlogs, often featuring food experiences in different locations. Their content includes recipe tutorials, restaurant reviews, and travel guides.
Orion Nour
TikTok @orionnour · Instagram @orionnour
This creator shares videos about street food from various locations, including Thailand, Australia, and Turkey. They often undertake food challenges, such as attempting to eat for a specific budget or cycling between cities. The creator also reviews different food experiences, from well-known dishes like milk and pancakes to local specialities in places like Egypt and Georgia. Their content covers a range of food types, from sweet treats to savoury meals found in different countries.
Appetite Life
TikTok @appetite.life · Instagram @appetite.life
This creator posts videos about cooking recipes, often inspired by cookbooks, restaurant dishes, or food from literature. They share recipes for dishes like crispy pancakes, mille-feuille canapés, and oyster sauce glazed chicken. The content also includes gardening tips, such as using a retracting hose reel, and discussions on food fermentation techniques like making kimchi or blackberry hot sauce.
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