What kind of content does Ayup With Mads make?
Mads brings a warm and relatable energy to TikTok, offering a candid look at everyday life. Her content centers on family adventures, from DIY home projects to the joys of pet ownership, all shared with an authentic, down-to-earth tone. Viewers connect with her honest discussions on topics like ADHD and seasonal affective disorder, making her a trusted voice in the lifestyle space.
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Who is Ayup With Mads’s audience?
Ayup With Mads' audience is likely comprised of individuals interested in relatable lifestyle content, particularly those navigating family life, home improvement, and skincare routines. Their high TikTok engagement rate of 9.87% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly invested and active community. This suggests strong intent signals for sponsored content related to family-friendly products, home goods, and beauty brands, with a high likelihood of quality engagement and conversion.
Which creators are similar to Ayup With Mads?
If you're looking for creators like this creator, you'll love lifestyle bloggers who share relatable family moments, skincare routines, home projects, and open discussions about ADHD.
Emily Strutt
Instagram @tots_teens_and_tantrums
This creator shares content about family life, focusing on motherhood and daily routines. They often post about shopping hauls from various retailers, including Amazon and B&M, and share tips on home organisation and cleaning. The creator also discusses personal style, plant-based recipes, and activities with their children, including toy reviews and holiday traditions.
Lucy and Little
TikTok @lucyandlittle · Instagram @lucyandlittle
This creator shares content focused on family life, often featuring their daughter. They post about shopping hauls, sharing new clothes and toys for their child. The creator also documents days out and family events, such as visits to attractions and beauty events. They also discuss personal experiences like beauty treatments and offer opinions on everyday topics.
Jane Dowden
TikTok @mum_and_a_mic · Instagram @mum_and_a_mic
This creator shares content about fashion, including outfit choices from various brands and fashion from the 90s and 00s. They also post humorous videos related to everyday life, such as dealing with laundry and the school holidays. The creator discusses personal experiences, including life after divorce and travel, and also shares skincare routines and product recommendations.
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