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Amy-Jo Simpson

This creator posts content about fitness, particularly focusing on workouts for women over 40. They offer home and gym programmes through a monthly subscription app, highlighting benefits like muscle building and hormone protection. The creator also shares lifestyle content, including product reviews and discussions about fashion and mental health awareness challenges. They are also seen in vodcasts with a friend, discussing various topics and participating in fun challenges.

Where to find Amy-Jo Simpson

TikTok ·amyjosimpson
Followers3.2M
Avg views69K
Engagement3.8%
Sourced from public data
Instagram ·amy.jo.simpson
Followers851K
Avg views30K
Engagement3.0%
Sourced from public data
Followers0
Avg views
Engagement
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Amy-Jo Simpson make?

Amy-Jo Simpson empowers women over 40 with accessible fitness content across TikTok and Instagram. Her engaging videos showcase effective workout programs designed for home and gym, with a focus on muscle building and hormone protection. Beyond fitness, Amy-Jo shares relatable lifestyle content, including product reviews and discussions on fashion and mental health, alongside her popular vodcast series featuring fun challenges and candid conversations.

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I’m not sure DVO appreciated the vocals? 
Personally, I thought I was sensational. #friends #mums #womenover40  @Denise Van Outen
10 minutes.
That’s it!

No fancy kit.
No gym.
No excuses.

If you want more workouts like this, they’re all inside my app.

💥 Home workouts
💥 Gym programmes
💥 Recipes

All for just £7.99 per month.

Link in bio, sign up on the website first to get your code! 🩷

#fitover40 #womenover40 #fitnessapp #10minuteworkouts #AEME
This is how we build muscle, protect  hormones and still get results, especially over 40 💪🏼✨

Save this for your next workout 🤍
Full programmes inside my app,  link in bio
(You do need to sign up on the website first to get your app code, choose AEME membership) just £7.99 right now! 

#WomenOver40 #PerimenopauseFitness #LowImpactWorkout #StrengthOverHIIT #FitnessForRealLife
This workout builds strength without spiking cortisol. No jumping, no punishment! 
Just strong, steady, sustainable results. Save this for later 🤍 #womenover40 #perimenopause #menopause #homewokouts #aemeapp

Who is Amy-Jo Simpson’s audience?

Amy-Jo Simpson's audience is primarily interested in fitness and lifestyle content tailored for women over 40, with a clear intent to explore workout programs and potentially subscribe to her app. Her engagement rates on TikTok (3.82%) and Instagram (3.01%) significantly exceed industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests a strong potential for driving app subscriptions and fostering long-term loyalty through her vodcasts and lifestyle content.

Which creators are similar to Amy-Jo Simpson?

If you're looking for creators like this creator, you'll find them perfect for women over 40 seeking effective workout programs, lifestyle content, and engaging vodcasts through subscription apps.

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