What kind of content does Amber Holly make?
Amber Holly creates vibrant makeup tutorials and honest product reviews on TikTok and Instagram, specializing in looks for fair skin that highlight her unique white lashes. Her content is a celebration of bold color, from vibrant mascaras to striking lipsticks, and is infused with inspiring personal stories about self-acceptance and overcoming adversity. Brands will appreciate her authentic voice and engaged audience.
Are you a brand that’s partnered with Amber Holly?
Verify your partnership
Who is Amber Holly’s audience?
Amber Holly's audience is likely comprised of individuals interested in makeup application, particularly for fair skin tones, and those seeking inspiration for unique eyelash styles. Her strong TikTok engagement rate (3.60% ER), exceeding the platform benchmark, suggests a highly receptive and interactive community. While her Instagram following is smaller, the extremely low ER (0.05%) indicates a less engaged audience there, potentially due to content misalignment or platform strategy. This suggests a primary opportunity lies in leveraging her established TikTok presence for brand collaborations, targeting a demographic that actively seeks out her detailed tutorials and personal product insights.
Which creators are similar to Amber Holly?
If you're looking for creators like Amber Holly, you'll find makeup tutorials and reviews perfect for fair skin, featuring unique lashes and personal stories.
Poppy Locks
TikTok @misspoppylocks · Instagram @misspoppylocks
This creator posts videos focused on beauty and skincare products. They showcase unboxings and reviews of items from brands such as Huda Beauty, Glow Recipe, and Rhode. The content often features makeup tutorials, including eyeshadow application and lip contouring techniques. The creator also highlights skincare routines and new product launches, with a particular emphasis on items with a pink aesthetic.
Lydia Fowler
TikTok @lydiafowlermakeup · Instagram @lydiafowler
This creator often posts videos discussing fashion hauls, particularly from Zara, showcasing clothing for different seasons. They also share makeup tutorials and routines, highlighting specific products and brands. Additionally, the creator posts about skincare and haircare, featuring product reviews and routines. Some videos touch on personal opinions and observations on various topics.
Crystal Oakley
Instagram @be__youtifulx
This creator posts videos focusing on makeup tutorials, offering step-by-step guides for various looks, including Halloween-themed makeup, creative eye looks, and everyday glam. They also share skincare routines and product recommendations, often featuring gifted items. The creator discusses their experiences with different beauty brands and attends industry events. They have also shared personal updates about recovering from surgery and their passion for creating content.
Frequently asked questions
Sign in to view Amber Holly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Amber Holly today
You can use Nutcake’s agentic tools for free. Sign up today to work with Amber Holly on your creator campaign.