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Alex Hobern

This creator posts videos about their experiences with sports, including rugby and sailing, often featuring events like SailGP and the Red Roses. They also share content about family life, focusing on parenting, their children's activities like dancing, and the challenges and rewards of being a father. Additionally, the creator documents aspects of their daily life, such as fitness routines, travel, and business ventures.

Where to find Alex Hobern

TikTok ·alexhobern
Followers429K
Avg views2.8K
Engagement14.1%
Sourced from public data
Instagram ·alexhobern
Followers84K
Avg views3.1K
Engagement4.8%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Alex Hobern make?

Alex Hobern offers an authentic glimpse into his dynamic life across TikTok and Instagram. He shares engaging videos detailing his passion for sports, from the thrill of rugby matches to the excitement of SailGP, alongside heartwarming moments of family life, including parenting and his children's dance endeavors. Viewers also get a look into his personal journey through fitness, travel, and business, all presented with a relatable and down-to-earth tone.

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I had the privilege of hosting the 2026 @sailgp Season launch event with @jogracehealy 🥳 Come with us for the ride. #SailGP #WATheDreamState @westernaustralia
Making this video was therapeutic for me. 

Without looking back it’s hard to see how far you’ve come. 

I can be super critical of myself at times and I need to celebrate the wins when they happen.

2025 was a huge year, a tonne of hard work both in work and family life. Hopefully I can keep it up for 2026.

Thank you to all the incredible people I’ve worked with this year. Bring it on! 

#Reflection #2025 #2026 #presenter #sailgp
My most watched vid of 2025… it was a banger to be fair 😂😂 #dadlife #parenthood #Toddler #candy
CAN I LEARN TO FOIL…. in an hour. ? 👀

Turns out that foiling like all the incredible athletes at @sailgp is a lot harder than it looks. 

The SailGP Inspire team let me come and have a go, safe to say I’ll be back. 

Shoutout to @armstrongfoils for the incredible kit and to @mubadala who are behind the initiative. #SailGPInspire #armstrongfoils #foiling #foil

Who is Alex Hobern’s audience?

Alex Hobern's audience is likely composed of individuals interested in fitness, family-oriented content, and relatable daily life experiences, with a strong presence in Great Britain. Their high engagement rates on both TikTok (14.13% ER) and Instagram (4.84% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. This suggests strong intent signals for sponsored content related to sports, parenting, and lifestyle products, promising high-quality engagement and potential for impactful campaign results.

Which creators are similar to Alex Hobern?

If you're looking for creators like this creator, you'll find relatable content for families navigating sports, fitness, and the everyday joys of parenting.

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